Who owns the Code?

I thought this issue was resolved years ago, but apparently not….

Recently, a fellow consultant mentioned to me a project he was called in to fix. It was the usual—did not work right, never worked right, poor workmanship, client was not happy. He was also told it could not be resolved by the integrator (design-build). So, the client looked to an outside source instead.

The consultant did mention the name of the integrator (which I am withholding), and he said one of the issues was the control system not functioning properly. However, the client did not have the uncompiled code that would enable him to make the necessary adjustments to the program (rather than starting all over).

Coincidentally, a longtime friend and associate had just started working at the integrator. Immediately, I volunteered to try to help. I would reach out to my friend, see what he knew and see if he could help get the code. I didn’t feel bad about reaching out, because my friend always calls me for help—sometimes design, sometimes pricing, sometimes for a second opinion—and I always help him out (mostly just because I can). I thought it would be no issue. As you’ll see, I was so wrong!

Anyway, as I said, I figured he could help…that it was just a misunderstanding I definitely had some questions, though. For example, why was the system not being serviced? After all, the system was only nine months old! I thought to myself, “Isn’t a one-year parts-and-labor warranty standard on installations?” I have always given a one-year warranty on parts and labor on projects I have sold and installed.

My friend and I met for lunch to discuss the situation. It had been a while, and I got the dirt on why he had left where he was working and gone to this company. In addition, he was looking to get some leads on possible upcoming projects on which he might be able to bid. And you know what? Before I knew it, I was driving back to work—and we never discussed the issue at hand!

So, I gave him a call a few days later. My friend was not familiar with the job, but he said he would ask about it and get back to me, which he did. He verified that the project was done about nine months ago, but he claimed no one knew about any difficulties with the project. The integrator was paid in full and all was well, he told me! The information source was the account manager who’d sold the job, and who’d been working there for many years. But the thing is, I knew with absolute certainty (from my consultant friend on site) that the system was not working!

And here’s another wrinkle: The integrator only gives a 90-day warranty. After that, you have to pay—or you have to purchase an extended warranty to complete the first year (and/or add more years). I was flabbergasted! Ninety days?! Are you kidding me?!

However, my friend said to me that, nowadays, that is common. Frankly, there is still a race to the bottom in our industry, and, my friend said, because they are lucky to get 18 points on a project, they just can’t afford more than that.

OK, so the picture was becoming clearer, but I still had some questions. My friend on site had told me the integrator was unresponsive to service calls, but he might not have been given all the information. It sounded more like the integrator wanted to charge the client an arm and a leg to come back, because the project was out of warranty!

The next call I made to my integrator friend, I finally had to ask the real question: Did they/would they provide the original programming code to the client? The answer? A big, fat no! And why should they? It’s the company’s intellectual property. So, if the client wants some work done, it has to call that integrator. And why not? The integrator did the original job, and the client is its customer now! If they chose not to come back, they’d just have to pay for the system again. Ouch! I couldn’t believe what I was hearing. But my friend just fell back on, “We don’t make enough money to do that,” when I asked him about broader, longer-lasting coverage.

Of course, I disputed that point of view to no end. First, no matter how much—or how little—the integrator makes, the client is paying for that firm to write the code and install it in its space. Why should the client have to pay for it again? “Intellectual property,” my friend replied. He really believed that the client was not entitled to use the programming code as it saw fit…that it should be locked up—unless the client arranged in advance for transparency and paid for it.

Ultimately, he said, this was someone else’s job and he could not help. Alternatively, he suggested having the client get in touch and request a service call. Although that conversation ended my involvement—I told my consultant friend I could not help to obtain the code—it really irked me. I mean, how many people know to ask upfront to have the programming code included in the required close-out documentation? I would say almost none!

Douglas Kleeger

Office Design: Balancing Capability and Usability

The modern workplace has been transformed by the rise in remote workers, causing a shift from permanent offices, cubicles, and dedicated meeting rooms to transient, multiuse work areas. This trend, paired with the increased desire for collaboration by the millennial generation, results in reduced fixed office space and more huddle spaces, open floorplans, and flexible meeting areas.

A byproduct of fewer workers reporting to the office is a decreased need for office space and less justification for dedicated conference rooms and complex AV installations. As a result, technology managers are being tasked with more closely managing the costs and justifying the investment and return on technology purchases. As needs change and less money is dedicated to permanent office space, there is a greater focus on equipment and solutions that can satisfy more requirements and provide greater value, yet offer consistency, reliability, and ease of operation. These shifts in needs present challenges for technology managers, AV service providers, and manufacturers alike; however, they offer new opportunities for ingenuity, creativity, and innovation for products and solutions.

As organizations are doing more with less office space, technology has to support greater flexibility for multipurpose use, reconfiguration, and a variety of applications. Fixed installations of furniture and wiring are giving way to movable surfaces, wireless connectivity, and more centralized equipment. Additionally, with the adoption of software-based solutions for conferencing, collaboration, and control, paired with the increase in network-based audio and video transport and control communication, the demand for complex wiring and proprietary, single-purpose equipment is diminishing. To support this changing demand and maintain effectiveness, the AV industry needs to think differently, invest in understanding users’ and stakeholders’ needs and objectives, and adapt to the new way of working.

AV systems are not what they used to be. In some respects, they are becoming simpler with less equipment, less wiring, and more basic operation. In other respects, they are becoming more complex with the need to support multiple applications, configurations, and user needs.

Here are a few thoughts to consider when designing and planning for multipurpose AV spaces.

One area that faces challenges resulting from flexible spaces is audio. Audio systems work best in fixed environments, where ideal microphones and speakers can be selected, placed, and tuned to support the design and acoustics of the space. When spaces are repurposed, the focus of the room changes and technology cannot be permanently installed around furniture; the result is that sound quality, intelligibility of microphones, and echo cancellation of conference calls suffer. One particular example is the use of ceiling microphones with ceiling speakers. Despite the flexibility ceiling microphones provide, they present challenges that require careful consideration in order to optimize performance.

Leveraging the network for audio, video, and/or control signal transport to simplify installation and provide added flexibility provides great upside value. But it is also not without its own set of risks and responsibilities. As we move further away from our closed AV ecosystem and rely more on the client’s IT network, we forego control of our own destiny and the path to success becomes less clear. Working on the client network requires coordination, planning, and trusted relationships between the AV service provider, technology manager, and IT. This is especially true for high-bandwidth functions like video transport or control communication that are verbose or require specific security settings; requirements should be defined upfront and IT buy-in is a must. Additionally, the responsibility of commissioning and troubleshooting endpoints and configuring network switches requires proficiency that is not inherent in all AV service providers.

The user experience stands to be the most challenged by the need to support multi-use spaces. Although sensors can be used to identify room configurations and control systems can support varied modes of operation, the ability to provide an optimal user experience is jeopardized by the requirement of flexibility and adaptability. When systems are sole-purposed, the ability to design and program a simple, straightforward, and easy-to-operate user interface is much easier than when provisions need to be included to support multiple applications, modes of operation, and likely varying types of users and needs.

Typically, the tradeoff for flexibility is ease of use. Thus, it is important to understand that the best way to provide user-friendly operation is to manage system capabilities and requirements. It is easy to get caught in the lure of needing to accommodate any possible configuration or need from a single user interface. Despite the perceived value and security in knowing that the operation of the space can be truly maximized, the 80/20 rule can be a great reminder: 80 percent of the system use will likely come from 20 percent of its capability. Trying to support all of the possible needs and outcomes from a user operation standpoint will not only be detrimental to the user experience, it will also increase cost and likely have a negative impact on reliability. Ideally, user experience for a multipurpose space should provide the same comfort, simplicity, and ease of use as a single-purpose space.

All hope is not lost in the effort to maximize capability while maintaining usability. A few ways it can be done is by designing purposed-based user interfaces that support subsets of capabilities and operation. Either by defining “presets” for typical user applications or supporting the ability for a technology manager or support staff to configure the user interface for a specific use on a case-by-case basis, the simplicity of the system operation and optimization of the user experience will be maintained. This concept can be carried out through the use of backend configuration tools programmed into the control system that allow the user interface and operation to be adjusted by a “user,” rather than requiring a programmer.

As an industry, it is important to understand that we need to adapt to the changes in the workplace, so that we can continue to support the ways that our clients conduct their business. Understanding workflow is one important part. The other is getting to know the users better. We have to listen more closely to them and offer solutions that support the way they work and live, rather than trying to push them to adopt what we provide.

The changing workplace is a reality, and it is important that the AV industry demonstrates humility by listening to requests, responding to needs, sharing expertise, and responding to the changes that are being presented. Although the needs are changing, AV professionals possess the experience and expertise to satisfy the new requirements and offer value as long as we recognize the need to work with users hand in hand.

Steve Greenblatt, CTS, is president and founder of Control Concepts, a provider of specialized software and services for the audiovisual industry.

Transforming Meetings With Smarter UC Solutions

Biamp’s Devio DCM-1 ceiling pendant microphone uses beamtracking technology, allowing meeting room participants to move around freely while maintaining consistent speech intelligibility.

The metric for measuring the success of a meeting and collaboration space is changing. In the past, when a technology manager had 10 rooms to outfit, the mission was straightforward: stay on budget and on schedule. Now, with the ability to glean device usage and room activity information from the connected systems in place, success runs deeper. Technology managers now need to ensure AV solutions produce ROI that shows users are consistently benefitting from the installed technology within the space every day, week, and quarter.

Despite the growing requirement for content sharing and video in collaboration, audio is still the top priority and every meeting space needs to be well equipped to provide clear, intelligible audio. This means all rooms must perform well, especially on behalf of remote participants. Engineering users may need to get up and write on a whiteboard, or in the case of business managers and creative teams, participants may join the meeting for specific topics, sharing and collaborating on documents. By taking steps to understand these different users’ collaboration needs and expectations, technology managers can equip the room with the right technology and increase the value of the meeting space.

In many UC applications, beamforming microphones are emerging as a preferred technology for capturing the conversation in the room for delivery to the far end. Beamforming microphones contain multiple microphone elements that work together to form a single, spatially distributed microphone that can be steered to cover the areas where meeting participants are most likely to be located, providing the best coverage of the space.

However, traditional beamforming microphones are limited in their coverage. The person speaking must be within the predetermined beam area to reap the full benefits, and it’s possible that not every location can be covered. Ensuring that each location within a meeting room is covered is a lofty expectation, especially for more robust collaboration spaces where people are moving around and holding a more dynamic meeting.

Beamtracking microphones take it one step further. With the advent of more intelligent DSP, it’s now possible to have microphone technology with beams that are flexible and adaptable to the movement in the room. The “beams,” or polar pattern, of the mics can be controlled and shaped through the DSP, allowing them to be aimed at the people speaking in the room, even as they move around while talking. Essentially, the participant talking determines where the beam should be, rather than the beam determining where the participant should be located within the room. Potential dead spaces from the initial setup are effectively eliminated. Other advantages include the microphone not needing recalibration in multipurpose rooms or where furniture moves around, depending on the meeting requirements. What’s more, if the microphone can generate multiple beams, it can cover multiple people simultaneously.

These attributes make beamtracking microphones an excellent option for spaces with UC, as they accurately capture people talking and deliver the conversation naturally. In larger spaces where more than one beamtracking mic is used, it’s critical that the DSP intelligently utilizes the microphones to provide continuous clear audio pickup as people move around the room and among the microphones.

With installation success measured on the room’s frequency of use, participants can’t be expected to work around the shortcomings of the AV solutions that are essential to their productivity. Beamtracking technology represents a shift in more intelligent, and intelligible, conversations. It customizes the collaboration experience, where the technology is transparent and gives the people what they need to work more efficiently and most productively.

Rob Houston is the unified communications product manager at Biamp Systems.

Updating Enterprise Meetings with Laser Phosphor Displays

Seamless, super-sized interactive video wall displays get clients excited and staff engaged

PowerPoint presentations used to be cutting-edge and exciting. So were VCRs, Walkman tape players and brick-sized mobile phones—back in the day.

But today’s sales teams need better. Their audiences are increasingly bored, sitting passively through slide deck after slide deck, and then forgetting whatever they heard as soon as they leave the briefing room.

What can salespeople do to update their presentations, close more deals and score more wins?

The key is to use immersive presentation tools, like the Laser Phosphor Display (LPD) 6K Series, recently introduced by Prysm, a leader in display and visual collaboration solutions. These seamless, super-sized interactive video displays offer sales teams new ways to deliver standard content, be more authentic and draw audiences in. More specifically, sales teams that use this innovative technology can:

  • Easily incorporate several types of content, from multiple sources, even in real time
  • Amplify a point by moving, re-sizing and annotating content on a single digital canvas (which isn’t possible in PowerPoint)
  • Invite audience members to come up, touch the screen and interact freely with the video windows and their contents
  • Deliver customized experiences that truly impress, particularly when used on a video wall

By manipulating simultaneous video windows on a panoramic, ultra high-resolution display, presenters can create an immersive experience that draws audiences right into the action on the interactive touch screen. There are no distracting bezels to break up the 6K by 2K video image, and the LPD 6K Series’ intelligent light engines deliver consistent and sharp images, with over one billion discrete colors and truly deep blacks up to a contrast ratio of 1,000,000:1.

This 2:21 video shows the LPD 6K Series working with Prysm Collaboration Solutions to engage and excite viewers.

“LPD 6K Series displays will capture your audience’s attention and hold it throughout the presentation,” Hannah Grap, Prysm’s VP of Marketing, said. “Coupled with creative interactive scripts and visuals, the LPD 6K Series will put the wow factor back into your presentations.”

Christie Powers Upgraded MicroTiles Video Wall at Perelman School of Medicine

When New Era Technology of West Chester, Pennsylvania, was asked to upgrade the video technology driving a Christie MicroTiles wall at the University of Pennsylvania’s Perelman School of Medicine, the integrator chose the Christie Spyder X80 multiscreen windowing processor.

The Christie MicroTiles wall, located on the first floor of the Smilow Center for Translational Research, had previously employed a Christie Spyder X20 processor. Located in a high visibility area outside of an auditorium, the multifunctional wall displays pre-recorded content and handles overflow video from events taking place in the auditorium. It also shows content provided by other groups wanting to benefit from the public space.

“Everyone with business in the Smilow Center sees the wall,” said Scott Randinelli, project manager, New Era Technology. “The new equipment is part of a lifecycle upgrade that eventually will lead to upgrading the wall itself. Now the video wall offers Spyder X80’s advanced capabilities, including stepping up to 4K and 8K content.”

The project marked the first Spyder X80 installation by New Era. “We have had a relationship with Christie that goes back close to two decades under our previous company name, Advanced AV,” said Randinelli. “It makes a lot of sense for the X80 to be the vehicle for future upgrades for any high profile display.”

“The flexibility, power, and simplicity of the Spyder X80 make it a wise choice,” said Jason Wines, sales engineer, content management and processing, Christie. “With the X80, customers are future-proofing their investment since there are no limits in processing power for the next-generation of display. They can also choose any size, shape or arrangement of display technology today or in the future and not worry about programming or the back end configuration. The new Spyder X80’s megapixel canvas makes integration with current source formats and ultra-high resolution displays quick and easy.”

New Era Technology also put in place procedures to support content supplied by special user groups and the exporting of video from the auditorium to the MicroTiles wall. New Era Technology Senior Engineer Frank O’Hara worked with the Christie team in the beginning of the project to engineer the upgrade allowing New Era Technology field engineers Jeff Daddario and Steve Rogers to collaborate with programmer Eric Howell of Christie during the commissioning phase of the project. Eric Capozzoli from the Perelman School of Medicine was project manager.

Using 4K to Make a Better UCC Room (But Not Because of Resolution)

Everyone who’s anyone in AV knows that 4K provides four times the resolution of 1080p. 1920×1080, commonly referred to as ‘Full HD’ was the industry’s high-resolution display platform for over a decade and has recently been usurped by 4K — which in ProAV-land is known as UHD, or 3840×2160 (or in DCI-world, 4096×2160) is, in actuality, four times the resolution of 1080p. So, four times the pixels. Thus, four times the image clarity.

But, in reality, for nearly every ProAV system out there — especially those using screens that are 130” diagonally or smaller — the real advantage of 4K isn’t the resolution — it’s pixel density. That’s right — the density of pixels on the screen is truly the killer-app of 4K.

Think about it this way: If you’ve taken the AVIXA basic CTS course, you’ll recall learning the standards for room design. Those covered things like screen placement, height and width based on where the least-favored viewer (those sitting in the back left and back right corners of a classroom, for example) was as well as where (or, how close) to seat people to the screen. This is important as seating someone too close means that he or she will start to see the pixels (or picture-elements) that make up an image. In DLP, these are round and in LCD, these are mostly square.

But now with 4K, thanks to its pixel-density (not necessarily its resolution) if all things are equal in a room and all you do is replace a projector that’s 1080p with one that’s 4K (or replace a 65” LCD monitor that’s Full HD with one that’s 4K UHD), you’re actually increasing the pixel-density of the display to four times what it was. So, in the same square inch, you get four times the pixels filling the same area.

A light bulb should have just popped-on on your head. Yep, you got it. Since you’ve increased the pixel density, that person — or that entire front row, actually, can now be moved much closer to the screen because they won’t see the pixels any longer!

This changes everything. Everything that we once thought about or used for standards in room design is now different. In fact, in many cases, we can move the front row to right up against the screen — like IMAX movie-style. Think “full immersion.”

Thus, as an industry, we need to start to rethink the design of all our rooms. 4K didn’t just bring us higher resolution imaging, it brings pixel density like we’ve never seen before. And, this isn’t just relegated to large rooms and giant imaging either. In fact, the principles of room design need to change for even the smallest of meetings rooms too — rooms like huddle spaces, conference rooms, ad-hoc meeting spaces. In all of those cases where you might have a 55”, 65” or even 75” display hanging on the wall, you can actually seat attendees right up against the screen. Check it out for yourself. You’ll see the difference. If you’ve got a 65″ 1080p display installed, notice that if you’re closer than about 6’ away from the screen, you can see the pixels from the LCD structure that make up the monitor. But, switch that same monitor out for one that’s 4K and you can seat someone as close as 2’ away and you still can’t see pixels.

This changes everything. And, not just front row placement. This should force a change in presentation design, camera placement and field-of-view, furniture placement and layout and even lighting.

Yes, of course 4K gives us better quality images. But, with a higher pixel density, 4K gives us a better room, too.

Bacro Adds Zoom Rooms Integration to ClickShare

Partnership designed to provide a stronger end-user experience

he What: Barco’s ClickShare now natively integrates with Zoom Rooms, the software-based videoconference room solution from Zoom Video Communications.

The What Else: Remote collaboration in meetings is omnipresent. Barco is validating the use of ClickShare together with remote collaboration solutions in an open ecosystem. The cooperation of the products unleashes the full potential of the ease of the interactive content sharing experience. Combining ClickShare with other complementary solutions gives end users a consistent experience whether they are sharing locally or working remotely.

“Adding ClickShare to Zoom Rooms not only provides a consistent sharing experience for all but also provides simplicity and security, especially for visitors,” said Wim De Bruyne, vice president, meeting experience, Barco. “Millions of people are choosing Zoom Rooms as their preferred option to create a collaborative work environment. These clients will be pleased to learn that, with ClickShare, there is no need for them to install anything to share their content quickly in a safe way, or for IT to put complicated network configurations in place. The ClickShare portfolio adds great value to Zoom Rooms, from huddle spaces to meeting rooms and boardrooms.”

“Zoom is the industry leader in modern enterprise video communications, and our Zoom Rooms technology enables businesses to outfit any space with video, audio, collaboration, and scheduling capabilities,” said Oded Gal, head of product for Zoom. “Joining forces with ClickShare provides an excellent user experience, creating more opportunities for high-quality and effortless remote meetings. We look forward to continuing the collaboration with Barco to push the boundaries in cloud meeting experiences.”

The Bottom Line: ClickShare will be part of the Zoom Technology Ecosystem Program and will also share common channel partners. This integration allows ClickShare users to easily share content to their Zoom Room and remote attendees.

Leyard and Planar to Debut WallSync at InfoComm 2018

The What: Leyard and Planar is launching Leyard WallSync, a set of technologies integrated into the Clarity Matrix G3 Video Wall System, which address a range of common video synchronization needs and deliver video playback across entire video walls without manual configuration.

Leyard WallSync is designed to solve common video synchronization challenges in applications ranging from simple digital signage to sophisticated broadcast implementations. It incorporates Smart Genlock which automatically ensures synchronized video playback, even in dynamic environments—and that can be synchronized to both connected video sources and external “house syncs.”

The What Else: Leyard’s  WallSync  automatically synchronizes any directly attached video source across an entire video wall, regardless of size; it incorporates synchronization hardware that allows multiple Leyard Video Controllers to be synchronized together and for the video wall to be genlocked to an external house sync or a directly attached video source.

“With Leyard WallSync, video tearing and synchronization challenges are a thing of the past,” said Steve Seminario, vice president of product management at Leyard and Planar. “And while Leyard WallSync is fully configurable for more sophisticated uses, for the majority of customers, the default configuration will just work—delivering perfect video playback across the entire video wall every time.”

The Bottom Line: Leyard WallSync is fully integrated with the Clarity Matrix G3 LCD Video Wall System so that it can work intelligently with other Clarity Matrix G3 features. Its Smart Genlock feature works in coordination with Planar Big Picture Plus video scaling to automatically sync to any attached video source that has been selected to be scaled across the video wall.

Securely save and share your whiteboard

Kaptivo Announces Kaptivo Enterprise for Secure, Real-time Whiteboard Livestreaming Across Global Teams

Whiteboard camera system digitizes standard whiteboards for remote collaboration, video conferencing, and secure information sharing

Kaptivo, the company that transforms any whiteboard into an online collaboration system, today announced the availability of Kaptivo Enterprise, a sleek, micro-optical camera and software system that digitizes dry-erase boards for instant, secure content sharing across teams. Designed to meet the needs of large organizations, Kaptivo Enterprise is the next generation of the Kaptivo whiteboard camera system that launched in 2016.

One in four people video conference every day, making it possible for global organizations to work together in real time. The rise of the remote team poses challenges for companies that rely on convenient whiteboards to enrich discussion and share information.

Employees often attempt to share information via insecure whiteboard photos or inadequate video conferencing cameras. With Kaptivo, IT can provide a more efficient and secure solution for employees collaborating remotely or saving images of the whiteboard. Kaptivo’s automatic image capture and live streaming enable teams to focus on the discussion instead of on snapping insecure whiteboard photos on personal devices.

“We developed Kaptivo Enterprise to better meet the requirements of our customers as they seek to solve the universal challenges of information security and remote collaboration,” said Nic Lawrence, Co-Founder and CEO of Kaptivo.

Employees can securely livestream crystal-clear whiteboard images through the web or video conferencing platforms, providing remote colleagues instant access to the latest content on any device, anywhere. Kaptivo Enterprise further addresses the challenge of information security in the enterprise. With superior quality whiteboard images, employees choose to use Kaptivo over alternative photo methods. SSL encryption and approval protocol for whiteboard sessions give teams granular control over content, and the option to connect via Ethernet provides added security.

The Kaptivo camera, which attaches to the top of any whiteboard, automatically saves images and shares content in real time via livestream or video conference integration. The images are instantly enhanced to remove any reflections, glare, and people blocking the board.  Content changes are compiled into ready-to-go, multi-page timeline presentations of the meeting.

“Kaptivo Enterprise represents a milestone in enterprise collaboration. No product to date has successfully enabled companies to bridge the gap between virtual and offline collaboration in a secure and streamlined fashion,” adds Adrian Cable, Co-Founder and CTO of Kaptivo.

Availability

Kaptivo Enterprise is available now for $995 which includes the Kaptivo hardware and three-year cloud service (SaaS) license.  There will also be options to purchase SaaS in one and five-year increments.

The availability of Kaptivo Enterprise precedes the fall launch of Kaptivo Education, a whiteboard image capture device to enhance visual learning and enable student collaboration.

For more information, visit kaptivo.com/kaptivo-enterprise-launch/

Industry Weapon for Digital Signage for K-12

Industry Weapon is offering applications and communication solutions for digital signage for K-12 campuses, mitigating areas where campuses lack fast, effective message broadcasting.

With Industry Weapon’s solution, schools create campaigns to communicate dynamic content to a larger audience than any previous form of messaging. From announcements to fun facts, students and faculty alike are more inclined to watch and retain information from the digital signs. Campuses can integrate directory and wayfinding applications for new students and visitors that need directions around the campus. Closed circuit television content can be transmitted onto the screens as well to broadcast live sports and school events.

“Our solution greatly remedies communication issues by allowing administrators to transmit content quickly and efficiently across the entire district:, said David Wible, CEO, Industry Weapon. “From safety announcements that alert the district in emergency situations, to content approval processes that allow students to create messages under supervision, we’ve designed numerous applications with K-12 purposes in mind.”

K-12 institutions do not have their own Clery Act, which requires all colleges and universities to disclose information about crimes committed on or near campuses, Industry Weapon goes a step further for K-12 clients by providing the Alert Integration. This integration connects with software such as E2Campus, Simplex Grinnell, and Blackboard for immediate emergency messaging notifications. In the event of a safety breach, inclimate weather, fire, etc., the digital signage displays an emergency warning until the emergency has passed.

The digital media company also responds to the importance of test scores. For test-takers, digital signage enhances the standardized testing process by regularly providing them with simple preparation tips, broadcasting reminders of important test dates and times, and showcasing practice questions to familiarize students with the content. By creating campaigns that run during test days, students who are not being tested are informed of when to stay quiet in the hallways.